What: While most small business owners still buy insurance through an agent or broker, 85% of those surveyed by Deloitte said they’re interested in alternative channels. This is raising concern for some that the legacy channels for selling insurance could be at risk.
Why it matters: Disintermediation is at risk, but that doesn’t mean that the traditional channels are going away, and it also doesn’t mean that traditional insurers are going away. The traditional agency channel has the potential to really leverage new digital techniques in its existing market control to grow in this evolving industry. Digitization is absolutely required for success going forward.
Read: How to reinvent the small-business insurance market for a digital economy