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Very few carriers are thinking about creating platforms yet, but there are some pioneers who are already making significant strides.
The next few years will bring big changes to the agency tech world, adds Ron Berg, executive director at the Agents Council for Technology (ACT). “There has never been a better time for our distribution channel because of the technology advances that our carriers are making and the investments by the technology vendors. Do we have a long way to go? Yes, but we’re seeing more willingness by independent agents to adopt technology advancements than ever before.”
Now, with digitization and strong insurtech offerings that have streamlined the process, it’s a whole lot easier to offer insurance alongside a product. We expect this trend to really take off this year.
There’s a massive need to upgrade the industry and the insurtechs that get it right are going to win big. We expect continued venture capital funding to continue flowing until the problem is solved.
A PwC survey found that 41% of respondents said they were likely to switch insurance providers due to a lack of digital capabilities and that 53% said they were likely to use digital channels to engage with their insurers within the next 90 days.
The Insurance industry overall is poised for dramatic growth, innovations are giving rise to new kinds of coverage and coverage bundling. Bundling is something every insurer can get better at, and it will increase the financial-footprint of insurers who do it well.
“All of us believe in independent agents. They are the risk experts, the marketing and sales experts, and they are entrepreneurs. The shift to digital is an opportunity for growth, and it’s our job to provide the right tools. We are giving agents a single line of code that opens up a million possibilities, and this is just the beginning.” – Jason Kolb, CEO at Dais
Matt Banazynski, CEO of the Independent Agents of Wisconsin, says this digital product is significant because independent agencies can now launch a product with a single line of code.
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