Embedded insurance is the future for personal lines; customers are asking for it, and innovators are delivering.

As we all know, 2020 changed everything and highlighted the significant tech deficiencies of the insurance industry. Consumer expectations shifted, and in doing so, gave companies with digital capabilities a huge boost. Now, insurers who digitized early are looking for new growth opportunities and finding them in embedded insurance. 

What is embedded insurance?

Embedded insurance is an insurance product sold in the sales process of a non-insurance product. For example, selling auto insurance as part of the auto loan process, or renters insurance sold by the property management company. To offer embedded insurance, insurers need a strong tech platform that supports APIs and enables touchless processing. When executed well, embedded insurance provides a seamless experience for the customer and makes the whole process simple and easy. 

Embedded insurance is already out in the wild, benefiting both insurers and financial companies, and the opportunity is massive for anyone who can get in. And while regulations are coming into play, people are taking on those challenges because embedded insurance presents such a valuable opportunity. 


Embedded insurance examples

ZhongAn phone coverage

ZhongAn has a customer base of more than 400 million (mostly millennials aged 18 to 39) and has issued more than 7 billion policies in the first eleven months of 2019. The company’s business model is based strongly on collaboration, so it is part of a more than 330 companies’ ecosystem, through which it efficiently serves the needs of its customers.

They’re also changing how insurance works: ZhongAn phone insurance, embedded in phones – Files a claim and sends users a new phone as soon as the internal sensors tell it the screen has cracked.

Embedded Insurance – Where Are We Now?

ZhongAn: A look at the most disruptive insurance company in China

Jeep, Dodge, Fiat Automaker Stellantis Plans Usage-Based Insurance Offering

All the pieces you need in one simple platform.

Automatic quoting, binding, issuing, and payment.

All without writing a single line of code. No developers needed.

Attract new customers and sell more policies.

Embedded insurance unlocks new markets, puts you where your customers already are, helps everyone get what they need. 

Embedded insurance helps you distribute insurance in a whole new way, to a whole new audience.

Customers want embedded insurance, let’s make it happen.

Easily digitize and connect your insurance product with all your partners. No code required.