Category Research Brief

A great example of innovation outpacing insurance offerings: how does insurance adapt to a world in which people self-experiment? If use of this technology becomes mainstream it could have an interesting impact on loss-control for workers comp, as learning for proper lifting/moving techniques and other such trainings could be accelerated.

Many apps have built trust with their user base. Insurance is a natural extension of what those apps can offer. It is a huge opportunity for insurers and the companies with which they partner to leverage that customer trust to move horizontally into insurance upsales.

Accurately rating risks has become much more difficult, but insurers that have quality data and precision underwriting will have a considerable advantage when it comes to pricing properly.

One key area of growth is embedded insurance, an opportunity of which consumers are overall in favor. Building connections that enable insurance sales and servicing within other products—property insurance as part of the loan process, for example—is a growing trend that we’re watching closely.

Liability insurers view this trend as the beginning of a wave of discrimination lawsuits as employees return to offices. Many insurers are limiting their exposure through additional restrictions and higher premiums.

There is a general lack of product innovation, forcing insurers to increase rates, which in turn has negative consequences for everybody. Product innovation is a powerful lever to manage risk proactively when trends are changing...

Autonomous vehicles create a new litigation problem that is yet to be faced by the insurance industry: among the driver, the AI, the manufacturer and the operator, who will be responsible when something goes wrong?

The labor shortage is forcing companies to adapt and find innovative ways to fill staffing needs. One fun example of this is Matradee, a robot capable of opening kitchen doors and delivering food to tables.

The world is underinsured, this is yet another example of how innovative products can help people get the coverage they need. It’s an interesting approach that covers the universities expected return in investment with insurance.

For industries like insurance and trucking that are already having challenges with recruiting, this is going to make the problem worse. This may force some companies to hire under-qualified individuals, exposing such companies to new risks.